Competencies
Digital Business Enablement
Digital Strategy
“Push ROI from Digital”
Digital Commerce (digital marketing and eCommerce) strategy, business case development and investment/ROI optimization
Strategy operationalization and execution
Digital Operating Model
“Organize for Impact”
Customer engagement vision and platforms
Prove, build and grow digital commerce operations, including establishing agile MarTech and DigTech and two-speed IT
Organizational readiness assessment, development and capability building including alignment of business and IT
Governance set-up and progress reporting
Third party consultant/vendor/system implementation partner challenge & selection, negotiation, and delivery management to ensure delivery quality, timeline and to optimize ROI
B2B Consumerism
“Segment your customers and prospects”
Digital customer journey & touchpoints based go-to-market optimization
Customer engagement vision and platforms
Hybrid Sales / Digital Commerce
“Enlarge your Markets”
Online channel program/optimization: eBusiness, distributor online acceleration, marketplaces or webshops/portals