Bridging the Gap
from strategy to execution
“We combine decades of strategic expertise with in-depth practical experience”
We support visionary leaders in all areas related to strategic growth and market leadership, marketing and sales performance and digital business enablement.
Strat-Exx partners with you in designing and implementing tailored programs and projects with the right focus to ensure that your business is fit to thrive in the future. Our methodologies transform the conceptual into reality and provide clear pathways to successful implementation that fully achieve your aspirations. Our delivery models are designed to meet your specific needs and business DNA. We deliver measurable success, whether within a program, project, workshop, or interim management format.
Competency overview
Strategic Growth and Market Leadership
Where to play C-Level Insights
“Direction / Investment Setting / Strategic Markets”
How to win
“Go-to-Market Strategy and Execution”
Growth Acceleration
“Outperform your Competitors”
Business Transformation
”Transformation that delivers Performance”Corporate Strategy
Marketing and Sales
Performance
Commercial Excellence
“Double-digit revenue uplift, +1-3pts EBIT”
Market Organization 2030
“Organize for High Performance/powerful and enabled Organization”
Transformation Management
“Grow, Restructure, Right size, Decomplex”
Sales / Marketing Technology
“Efficiency, Automation and Effectiveness”
Digital Business
Enablement
Digital Strategy
“Push ROI from Digital”
Digital Operating Model
“Organize for Impact”
B2B Consumerism
“Segment your customers and prospects”
Hybrid Sales / Digital Commerce
“Enlarge your Markets”
Strategic Growth and Market Leadership
The current shift towards economic stagnation or downturn requires market organizations increasingly to identify growth areas in new or underperforming industry segments, geographies and/or product groups. Simultaneously they should streamline operations to eliminate over-capacities, improve legacy systems, processes and capabilities in order to optimize their cost base and yield attractive returns for shareholders.
Also, new markets and opportunities evolve, such as eMobility or direct-to-customer business models, new entrants emerge and new companies are formed through M&A. This presents additional distinct challenges such as, expediting quick returns on investments and operational maturity. Expertise includes:
Where to play C-Level Insights
“Direction / Investment Setting / Strategic Markets”
Corporate strategy, business development and portfolio optimization
Market segmentation & modeling, profit pool assessments and opportunity identification
Market entry strategy and omni-channel execution
Product portfolio management, incl. new product introduction/launch
How to win
“Go-to-Market Strategy and Execution”
Go-to-market strategy, value proposition, value chain improvements and entry in adjacent business fields
Strategic and tactical customer approach
Potential based steering
Growth Acceleration
“Outperform your Competitors”
Distributor enablement programs
Key account acceleration programs
Segment growth programs
Business Transformation
”Transformation that delivers Performance”
Marketing and sales organization development & restructuring
Product portfolio management, incl. new product introduction/launch
Assumption of full business led program responsibility for go-to-market organizations/management and growth strategy definition and execution
Marketing and sales performance optimization
Commercial Excellence
“Double-digit revenue and up-to 1-3pts EBIT uplift”
Program definition including target and objective setting
Capability building program and delivery from
Enabling capabilities: operating model design, customer relationship management, customer revenue / profitability management, and talent development that create the foundation for success.
Foundational capabilities: core skills such as active pipeline management, value proposition development, commercial savviness, pricing strategies, and key account management that directly impact everyday commercial performance and customer experience.
Advanced capabilities: high-impact skills like negotiating against procurement tactics, value selling and accelerating growth, which provide a competitive edge in complex situations.
Market Organization 2030
“Organize for High Performance/powerful and enabled Organization”
Management and performance improvement of marketing and sales organizations
Marketing and sales diagnostics, task-structure-analysis, organization assessment and optimization
Organization design, roles & responsibilities definition, marketing and sales incentives planning
Marketing and sales governance and steering
Transformation Management
“Grow, Restructure, Right size, Decomplex”
Go-to-market optimization and value proposition development
Restructuring and post-merger integration
SG&A optimization including spend analysis, organization right-sizing, cost/process improvement
Private Equity and Due Diligence support, go-to-market and organization diagnostics as well as second opinion evaluations
Sales / Marketing Technology
“Efficiency, Automation and Effectiveness”
Process and tools optimization, CRM rightsizing and adoption support
Automation and AI deployment
Digital Business Enablement
Digital Strategy
“Push ROI from Digital”
Digital Commerce (digital marketing and eCommerce) strategy, business case development and investment/ROI optimization
Strategy operationalization and execution
Digital Operating Model
“Organize for Impact”
Customer engagement vision and platforms
Prove, build and grow digital commerce operations, including establishing agile MarTech and DigTech and two-speed IT
Organizational readiness assessment, development and capability building including alignment of business and IT
Governance set-up and progress reporting
Third party consultant/vendor/system implementation partner challenge & selection, negotiation, and delivery management to ensure delivery quality, timeline and to optimize ROI
B2B Consumerism
“Segment your customers and prospects”
Digital customer journey & touchpoints based go-to-market optimization
Customer engagement vision and platforms
Hybrid Sales / Digital Commerce
“Enlarge your Markets”
Online channel program/optimization: eBusiness, distributor online acceleration, marketplaces or webshops/portals
Proven and successful approach
We work hand in hand with your organization – leveraging its existing knowledge and expertise with our proven approaches and methodologies. We emphasize stakeholder alignment and rigorous and agile execution, as it is pivotal to long-term success. Our five-step process establishes the business context, defines vision and outcomes followed by setting up for success, delivery and execution to finally hand over and enable your organization.
1. Business Context
Gain business understanding fast/root cause analysis done
Understand complications and stakeholder agenda’s
2. Vision & Outcomes
Define vision and outcomes in terms of quality but also quantity
Objectives clearly articulated
3. Setup for Success
Establish two-way planning with clear milestones and deliverables (top-down, bottom-up)
Before starting, spend time to clarify approach, governance, team set-up and time-horizon
Put people at the forefront of the project, create high-performing and motivated cross-functional teams. Understand own and need for 3rd party capabilities
4. Delivery & Execution
Deliver with rigour and at the same time create a positive atmosphere
Remain pragmatic, agile and have courage to address obstacles and risks early
Keep momentum by checking against objectives, stakeholders and business outcomes
5. Handover & Enablement
People and organization fully empowered, phase out external resources
Knowledge transfer done
Success has strong pillars
Smart leadership
clarity on on vision, fully embedded in your organization and realities
have courage and shared objectives, eliminate friction and change resistance
foster pragmatism and create positive mindset/culture
chosen teams and partners are fit for the purpose, talent development is made a priority
Relentless buy-in and business acumen
highlight opportunities but also changes to current beliefs and ways of working
unlock buy-in through clear and realistic business cases, eliminate threats
decide on quick-wins vs. foundations and balance evolution vs. revolution e.g enhancing existing systems vs. brand new developments
continuous delivery of value and results
Perfection in execution
planning rigour, clarity on approach, milestons, boundaries
establish fast and conscious decision making
clarity on internal vs. external capabilities, internal developments vs. time saved
deploy proven and state-of-the-art methodologies and tools
Governance and communication
balance the portfolio of competing priorities in a transparent manner, actively encourage your teams
upfront clarity on business outcomes and set measurable milestons and KPIs
make your team part of the solution, remove barriers for execution and coach/mentor teams and individuals
foster clear and ongoing two way communication