Marketing and Sales Performance Optimization

Commercial Excellence
“Double-digit revenue uplift, +1-3pts EBIT”

Program definition including target and objective setting
Capability building program and delivery from
- Enabling capabilities: operating model design, customer relationship management, customer revenue / profitability management, and talent development that create the foundation for success.
- Foundational capabilities: core skills such as active pipeline management, value proposition development, commercial savviness, pricing strategies, and key account management that directly impact everyday commercial performance and customer experience.
- Advanced capabilities: high-impact skills like negotiating against procurement tactics, value selling and accelerating growth, which provide a competitive edge in complex situations.

Market Organization 2030
“Organize for High Performance/powerful and enabled Organization”

Management and performance improvement of marketing and sales organizations
Marketing and sales diagnostics, task-structure-analysis, organization assessment and optimization
Organization design, roles & responsibilities definition, marketing and sales incentives planning
Marketing and sales governance and steering

Transformation Management
“Grow, Restructure, Right size, Decomplex”

Go-to-market optimization and value proposition development
Restructuring and post-merger integration
SG&A optimization including spend analysis, organization right-sizing, cost/process improvement
Private Equity and Due Diligence support, go-to-market and organization diagnostics as well as second opinion evaluations

Sales / Marketing Technology
“Efficiency, Automation and Effectiveness”

Competencies