Competencies

The current shift towards economic stagnation or downturn requires market organizations increasingly to identify growth areas in new or underperforming industry segments, geographies and/or product groups. Simultaneously they should streamline operations to eliminate over-capacities, improve legacy systems, processes and capabilities in order to optimize their cost base and yield attractive returns for shareholders.

Also, new markets and opportunities evolve, such as eMobility or direct-to-customer business models, new entrants emerge and new companies are formed through M&A. This presents additional distinct challenges such as, expediting quick returns on investments and operational maturity. Expertise includes:

Where to play C-Level Insights
“Direction / Investment Setting / Strategic Markets”

• Corporate strategy, business development and portfolio optimization

• Market segmentation & modeling, profit pool assessments and opportunity identification

• Market entry strategy and omni-channel execution

• Product portfolio management, incl. new product introduction/launch

How to win
“Go-to-Market Strategy and Execution”

• Go-to-market strategy, value proposition, value chain improvements and entry in adjacent business fields

• Strategic and tactical customer approach

• Potential based steering

Growth Acceleration
“Outperform your Competitors”

• Distributor enablement programs

• Key account acceleration programs

• Segment growth programs

Business Transformation
”Transformation that delivers Performance”

• Marketing and sales organization development & restructuring

• Product portfolio management, incl. new product introduction/launch

• Assumption of full business led program responsibility for go-to-market organizations/management and growth strategy definition and execution